Insurance & Mobility Advisory

Edouard de LAMARZELLE

Capitalizing on
30 years of affinity
insurance expertise
to boost your
ancillary revenues

Three decades of C-level leadership in affinity insurance, embedded insurance and mobility — across Europe and the Americas (United States, Brazil, Mexico, Argentina) — helping product and service brands, distributors and other ecosystem stakeholders make insurance a winning strategy.

Boosting Your Insurance Revenues : 30 Years Experience at a Glance

What I do

Focused reviews for concrete business problems

Practical executive experience, applied to your specific situation

01

Insurance Strategy Review

I review your current or planned insurance strategy across the dimensions that determine its market relevance, execution success and alignment with your business objectives such as customer needs, competitive positioning, distribution, partnerships, customer journey, data, economics, stakeholder readiness, etc....

The result: a clear diagnosis, practical strategic options, and an actionable roadmap.

Example of issues to be resolved

Our penetration rates is low, margins are thin, and nobody really owns the topic internally. The question is: where do we start, and what is realistically achievable?

Captive, white-label, partnership, MGA or broker: each model carries different capital, regulatory, operational and commercial implications. I help map the options against your ambition, constraints and risk appetite.

The existing partnership is underperforming on service levels, pricing or innovation. The review assesses what a credible alternative looks like and what it would take to transition.

Regulation, competition, distribution infrastructure and customer behaviour vary by market. The review builds a pragmatic market-entry view with realistic priorities, timelines and resources.

An objective strategic review of the value created, the risks carried, the execution burden and whether the current model is fit for the next phase.

The team meets customers at the moments when protection matters, yet insurance penetration remains low. The review defines what a realistic, profitable insurance strategy could look like for your distribution organisation.

An independent assessment of the product versus alternative partners, with a recommendation aligned with the dealer group's own commercial interests and customer relationship.

Insurance as an ancillary revenue stream: what products, which partners, which sales model, and what investment is required to make it work.

02

Product Review

We will review your insurance product offering, guarantees, pricing logic, exclusions, claims experience, USP, customer journey and benchmark them against competitors and best-in-class market practices.

The result: a clear diagnosis, practical improvement options, and an actionable roadmap to simplify, strengthen or redesign your insurance product catalogue.

Example of issues to be resolved

Too many exclusions, unclear guarantees or confusing pricing logic make the product difficult to sell and difficult to buy. The review helps simplify the offer and make it commercially usable.

A review of the product design, pricing, exclusions, claims handling and customer communications against TCF principles — identifying gaps and building a remediation plan before regulators do it for you.
Note: experience sharing on compliance matters is provided for informational purposes only and does not constitute legal advice. Any regulatory or compliance matter will require the validation of a formal legal opinion from a qualified legal counsel chosen by your organisation.

A structured review of the catalogue to identify overlaps, redundancies and cannibalisation — and rationalise the offer for greater clarity, fairness and profitability.
Note: experience sharing on compliance matters is provided for informational purposes only and does not constitute legal advice. Any regulatory or compliance matter will require the validation of a formal legal opinion from a qualified legal counsel chosen by your organisation.

Business case construction, pricing logic, regulatory requirements and go-to-market assumptions tested before any investment is made.

A practical audit of relevance, competitiveness, customer fit and operational performance — because markets often move faster than product catalogues.
Note: experience sharing on compliance matters is provided for informational purposes only and does not constitute legal advice. Any regulatory or compliance matter will require the validation of a formal legal opinion from a qualified legal counsel chosen by your organisation.

A review of the claim management process from the customer’s perspective — from first notification of loss to settlement — to identify the gaps, friction points and operational adjustments needed to improve clarity, efficiency and customer trust

03

Distribution Review

We will review your distribution model to identify where it can be more efficient. We will analyze all channels, customer touchpoints, lead quality, conversion rates, intermediary engagement, digital journeys and economics — then benchmark your model against competitors and best-in-class players.

The result: a clear diagnosis and a practical distribution roadmap focused on execution.

Example of issues to be resolved

Low conversion, inconsistent pitch, weak follow-up or limited ownership usually have concrete causes. The review diagnoses them and defines a realistic improvement plan.

At order, delivery, service or renewal? The review maps the journey to identify the moments where insurance can be introduced naturally and effectively.

Website traffic exists but insurance take-up is minimal. The review identifies friction points, UX issues and missing enablers.

A mapping of the customer journey to identify the right touchpoints — order, delivery, service or renewal — with the right message, tool and person, without damaging the customer relationship.

04

Partnership Review

We will review your insurance partnerships to identify where it can be improved. We analyze governance, economics, responsibilities, data flows, technology, service levels, customer experience and performance — then benchmark your model against competitors and best-in-class players.

The result: clear diagnosis, practical improvement options, and an actionable roadmap to strengthen, simplify or redesign your partnership model.

Example of issues to be resolved

A structured review of the partnership agreement to assess whether obligations are balanced, key clauses are present and enforceable, and governance protects the long-term interests of both parties.

Multi-partner architecture, exclusivity clauses, conflict of interest management and governance design.

RFP design, evaluation criteria, negotiation strategy and transition planning.

06

Transformation Execution Plan

Translate your strategic into measurable operational reality with a robust execution plan. The focus is on priorities, ownership, governance, milestones, resources and the few KPIs that matter.

The result: a structured, actionable execution plan that drives alignment, implementation and long-term success.

Example of issues to be resolved

A KPI and governance framework that gives the visibility while keeping reporting useful, simple and action-oriented.

A structured 90-day launch plan covering governance, partner selection, training, tools and KPIs to turn the decision into visible results quickly.

07

Commercial Animation

We will assess your commercial performance analysing your commercial routines, field support, sales materials, training, incentives, performance dashboards, partner engagement and conversion discipline — and benchmark them against competitors and best-in-class market practices.

The result: a clear diagnosis, practical activation levers, and an actionable roadmap to improve adoption, execution and sales performance.

Example of issues to be resolved

A review of skills, sales process, pitch, tools and field coaching to unlock the commercial potential already present in the organisation.

Analysis of conversion by channel, product, market and sales team to identify where performance is leaking and which levers can realistically move the needle.

A review of incentive structure, communication, timing and tracking against what actually changes behaviour in sales networks.

A practical training architecture: curriculum, format, certification, field reinforcement and performance tracking.

A performance analysis to identify the success factors in top-performing sites and a replication programme for the rest of the network.

A cultural and commercial reset: reframing insurance as a customer service tool and a genuine source of income for the salesperson.

Where I can add value

Different roles. Similar challenges. Practical support where it matters.

Product brand, distributor, insurer or advisory firm — your role differs, but the challenges are often the same: the right strategy, a stronger product, better distribution, aligned partners and sharper commercial execution. I bring an experienced outside perspective to identify what matters most and define what to improve.

StrategyProductDistributionPartnershipTransformation ExecutionCommercial Animation
Product & Service Brands
Captives
Distributors
Insurer / ReinsurerAssisting your team with partner-sector insight and practical execution experience
Consulting FirmsStrengthening your insurance practice team in insurance-related programs and partner-sector execution

Geographic Coverage

🌍 Europe

🇫🇷France
🇬🇧UK
🇩🇪Germany
🇧🇪Belgium
🇪🇸Spain
🇵🇹Portugal
🇮🇹Italy
🇦🇹Austria
🇵🇱Poland
🇳🇱Netherlands

🌎 Americas

🇧🇷Brazil
🇦🇷Argentina
🇲🇽Mexico
🇺🇸USA

About

Edouard de LAMARZELLE

Edouard de LAMARZELLE

Founder · Resolven Advisory

Tailored to the specificities
of your organisation,
your market, your strategy,
your challenges.

I don't advise from the outside. I have built insurance businesses from scratch, run them across 14 markets, and delivered measurable results at board level — at Volvo Cars, PSA Group and Stellantis over more than three decades.

My career started with a conviction: that insurance, when designed around the customer rather than the product, becomes a powerful competitive weapon. That conviction has shaped everything I have done since — from launching Volvo Assurance in France in 1998 to scaling Stellantis Insurance into a $1.5Bn revenue operation across Europe, the Americas and beyond.

"What I bring to your organisation is not a methodology. It is a long proven experience of 30 years built across 14 markets, 3 continents, 4 languages, and every distribution model the industry has produced — from captive structures to embedded models, from dealer networks to digital platforms."

I will be able to share it and speed up the learning curve of your organisation if you wish to develop or expand this activity.

Français English Português Español
UAPAXA
1989 — 1996
Head of Insurance
Middle East
1993 Set up of UAP United Arab Emirates
HEC Paris
1996 — 1997
Full Time MBA
Jouy-en-Josas
1997 Dissertation on the “New Entrants in the Insurance Industry”
Volvo
1998 — 2000
CEO
Volvo Assurance France
1998 Launch of Volvo Assurance France
Stellantis
2000 — 2025
CEO — PSA Insurance
then Stellantis Insurance
2008 Set up of PSA Insurance companies
2013 Insurance JV with Santander
2017 Set up of PSA Compañia de Seguros in Argentina
2018 Virtual insurance JV with BNP Paribas
2021 Integration of FCA insurance business unit
2024 Virtual insurance JV with Crédit Agricole
2024 Launch of affinity insurance program in the US
2024 Total insurance revenue sold exceeded $1.5Bn
2025 — Present
Independent Advisor
2025 Strategic Advisor at Boltech
2025 Senior Advisor on Mobility & Insurance for leading consulting firms
2025 Expert contributor — Hyundai / Oxford University / Saïd Business School on the Future of Mobility

Expertise

Deep expertise, transposable across sectors

Three decades building affinity insurance in automotive and mobility — a know-how that transposes wherever protection can enrich a customer offer and unlock ancillary revenue.

Sectors where it transposes

Automotive & MobilityCore

Where this expertise was built and proven.

Retail & Consumer Brands

Protection embedded at the point of sale.

Consumer & Equipment Finance

Insurance as a driver of net profit on financing.

Travel & Membership

Affinity cover around the customer moment.

Telecom & Technology

Device and usage-based protection.

Products

Motor & Goods transported Insurance

Credit & Payment protection

Warranty and Extended Warranty

Breakdown Insurance

Individual Accident Insurance

GAP Insurance

Usage Based Insurance

Sales approaches

Subscription

Up-sell & cross-sell

Retention

Embedded

Direct

Press

Get in touch

Let's discuss your strategic challenges

Whether you are entering a new market, restructuring a programme, or re-thinking your distribution model.

Edouard.delamarzelle@gmail.com 💬 WhatsApp